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Got Game: How the Gamer Generation Is Reshaping Business Forever: How a New Generation of Gamers Is Reshaping Business Forever
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Produktinformation
- Amazon-Verkaufsrang: #361937 in Bücher
- Veröffentlicht am: 2004-09-01
- Abmessungen: .92" h x 6.36" b x 9.30" l, 1.18 Pfund
- Einband: Gebundene Ausgabe
- 202 Seiten
Aus der Amazon-Redaktion
Kurzbeschreibung
"Got Game" shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation. Though little-noticed, these ninety million rising professionals, through sheer numbers, will inevitably dominate business - and are already changing the rules. While many of these changes are positive - such as more open communication and creative problem-solving - they have caused a generation gap that frustrates gamers and the boomers who manage them. "Got Game" identifies the distinct values and traits that define the gamer generation - from an increased appetite for risk to unexpected leadership skills - and reveals management techniques today's leaders can use to bridge the generation gap and unleash gamers' hidden potential.
Synopsis
"Got Game" shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation. Though little-noticed, these ninety million rising professionals, through sheer numbers, will inevitably dominate business - and are already changing the rules. While many of these changes are positive - such as more open communication and creative problem-solving - they have caused a generation gap that frustrates gamers and the boomers who manage them. "Got Game" identifies the distinct values and traits that define the gamer generation - from an increased appetite for risk to unexpected leadership skills - and reveals management techniques today's leaders can use to bridge the generation gap and unleash gamers' hidden potential.
Über den Autor
John C. Beck is President of North Star Leadership Group, Senior Advisor at Monitor Group, and Senior Research Fellow at UCLA's Center for Communication Policy. He is coauthor of The Attention Economy (HBS Press, 2001). Mitchell Wade develops information tools and strategy for firms like Google, RAND, and Charles Schwab.
