Produktinformation

• Amazon-Verkaufsrang: #22675 in Bücher
• Veröffentlicht am: 2008-05-02
• Originalsprache: Englisch
• Einband: Gebundene Ausgabe
• 288 Seiten

Kurzbeschreibung
This book comes from the author team that brought you the perennial bestsellers"Crucial Conversations"and"Crucial Confrontations", which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including"Today"and CNN, and in national newspapers including"USA Today"and the"New York Times".Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.

Synopsis
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world.

Buchrückseite

Here's what some of the world's most influential people are saying about Influencer.

“AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers.”
-Stephen R. Covey, author of The 7 Habits of Highly Effective People

“Ideas can change the world-but only when coupled with influence-the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference or a change in society.”
-Muhammad Yunus, 2006 Nobel Peace Prize Winner

“Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last.”
-Sidney Taurel, chairman & chief executive officer, Eli Lilly and Company

“If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant co-workers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide in making the changes that put you in the driver's seat.”
-Deborah Norville, anchor of “Inside Edition” and bestselling author

Kundenrezensionen

Einfach toll
Das Buch hält alles, was es verspricht - es zeigt an Hand von erstaunlichen Beispielen (z.B. erfolgreiche Umerziehung von Kriminellen, Stoppen der weiteren Ausbreitung des HIV-Virus in Thailand; Ausrottung einer furchtbaren Wurmkrankheit in Afrika), wie es gelingt, Menschen zu den dauerhaften Verhaltensänderungen zu bewegen, die erforlich sind, um eine ausweglose Situation entgegen allen Erwartungen zu meistern.
Das Buch ist außerordentlich ermutigend - man lernt, dass und wie der Einzelne etwas tun kann. Und geradezu prophetisch wird es, wenn die Autoren darauf verweisen, dass in der amerikanischen Autoindustrie eine Kultur des Augenverschließens vor eigenen Mängeln besteht und darauf verweisen, dass dies in den Abgrund führen muss - was sich ja in der aktuellen Finanzkrise ganz klar zeigt.