Produktbeschreibung

Structure enterprise Web sites for maximum success -- one step at a time!
* Initial planning, mechanics, fine-tuning, and beyond.
* Easy-to-read and jargon free-no experience necessary.
* The first practical information architecture guide written by a practicing architect and content provider.

Web users simply will not tolerate sites that are poorly organized, or make transactions difficult. Bad information architecture costs money but quality information architecture can deliver powerful competitive advantage. Practical Information Architecture is the very first, step-by-step handbook designed to guide readers through the entire process of creating and implementing an underlying structure for a website from initial goal-setting to final production so the site effectively communicates their ideas, promotes their services and sells their goods. Eric Reiss starts by reviewing the initial planning considerations associated with effective Web site information architecture, including the identification of key business objectives. Next, he walks through organizing the site's content and creating a first-draft structure; then fine-tuning the structure to reflect ongoing feedback and an increasingly deep understanding of how the site will actually be used. For every Web architect, developer, designer, and site owner; and for marketing professionals, consultants, and anyone concerned with the effectiveness of Web sites.

Eric L. Reiss currently heads an Internet consultancy called e-reiss.com.

Produktinformation

• Amazon-Verkaufsrang: #680884 in Bücher
• Veröffentlicht am: 2000-11-14
• Einband: Taschenbuch
• 192 Seiten

Synopsis
A step-by-step guide for readers explaining the process of creating an underlying structure for a web site. Topics covered include: Setting and achieving website goals; translating the site's goals into meaningful content; organizing the content so that visitors can find what they're looking for.

From the Author
On-line success doesn't happen by accident!

I wrote this book for people who have a direct influence on the content and structure of a website - sites created for their personal use, for their employer, or for a client organization. Although the market abounds with books on HTML programming and graphic design, very little exists to tell people how to create a "flow chart" for their website - one that helps define and arrange the site's content so visitors can quickly and easily find what they're looking for. Although this isn't a particularly glamorous subject, information architecture is often the single most important step in the creation of a successful website.

As far as possible, I've tried to put together a nuts-and-bolts, hands-on guide to the subject. I've been using and refining the techniques I describe since the late 70s and have been involved in the creation of interactive media on a daily basis since the late 80s - from primitive menu-based DOS applications to the latest in glitzy e commerce sites.

It may come as a surprise, but the problems I've faced over the years have not changed very much, even though the individual programs and interfaces have. That's because the issues of information architecture are generic in nature and are thus largely unrelated to technological advances. A simple analogy: safer cars may keep us from getting killed on the highway, but they don't make us better drivers.

I'm not a theoretician. I'm not a programmer. I'm not a hot-shot designer. Rather, I'm a content provider who, like those I'm addressing, has to solve here-and-now problems that are directly related to the usability and ultimate acceptance/success of a website. This book explains how I think and how I work - my tricks of the trade.

Ãœber den Autor
Eric Reiss has been actively involved in the creation of multimedia and web projects for over a decade. Following a long career as a senior copywriter for one of Europe's leading business-to-business advertising agencies, he now heads e-reiss.com, which provides specialized business services for on-line ventures. A Texan by birth, Mr. Reiss has lived in Copenhagen, Denmark since 1976.

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