The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity
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Produktinformation
- Amazon-Verkaufsrang: #630109 in Bücher
- Veröffentlicht am: 2003-04-25
- Abmessungen: .61" h x 6.00" b x 9.00" l, .95 Pfund
- Einband: Taschenbuch
- 272 Seiten
Aus der Amazon-Redaktion
Kurzbeschreibung
"In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of ""making nice,"" but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity."
Synopsis
In turbulent times, leadership communication is truly a strategic necessity. The "Leader as Communicator" is organized around an original model that defines the different important roles a leader must fill, including renewal champion, navigator, trust-builder, learning advocate, and many more. The book's practical tools and illuminating stories will help readers become stronger, more confident leaders.
Über den Autor
Mai is a consultant to Fleishman-Hillard, one of the world's leading communications consulting firms, and Co-director of St. Louis University's Center for Organizational Learning and Renewal. Akerson is former Executive Vice President and senior partner at Fleishman-Hillard.
