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The Marketing of Tourism Products: Concepts, Issues and Cases
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| Unverb. Preisempf.: | EUR 63,17 |
| Preis: | EUR 62,99 Kostenlose Lieferung Details |
Verfügbarkeit: Gewöhnlich versandfertig in 24 Stunden
Versand und Verkauf durch Amazon.de
Produktinformation
- Amazon-Verkaufsrang: #919575 in Bücher
- Veröffentlicht am: 1996-08-15
- Format: Illustriert
- Abmessungen: 1.06" h x 7.45" b x 9.69" l, 2.02 Pfund
- Einband: Taschenbuch
- 560 Seiten
Aus der Amazon-Redaktion
Kurzbeschreibung
This book focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists. This book should be of interest to tourism and business students, tourism planners in public and private business.
Synopsis
This book focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists. This book should be of interest to tourism and business students, tourism planners in public and private business.
